Analysis Of Tourism Development Strategies In Increasing Locally-Generated Revenue Of Langsa City

  • Safuridar Safuridar Faculty Economic University Samudra, Indonesia
  • Puti Andiny Faculty Economic University Samudra, Indonesia
  • Salman Salman Faculty Economic University Samudra, Indonesia
  • Astri Nurul Syakhfitri Faculty Economic University Samudra, Indonesia
Keywords: Tourism; SWOT; Locally Generated Revenue (PAD).

Abstract

This research was conducted with the aim of knowing the tourism development strategy in increasing the Locally Generated Revenue (PAD) of Langsa City. This study uses primary data obtained from research questionnaires. This research method uses SWOT analysis, namelyWeaknesses, Strengths, Opportunities and Threats. The results of the research from the questionnaire and using the SWOT analysis show that the main factor that becomes the strength in the tourism sector which has the highest value, namely tourism is the pride icon of Langsa City, beautiful natural scenery, cool and pristine and has a strategic location. The weakness with the highest score in the tourism sector is the lack of tourist attractions and public transportation to tourist objects. Opportunities with the highest value in the tourism sector are the development of tourist objects and are increasingly in demand by visitors and can take advantage of the potentials that exist in tourist objects. Threats that occur in the tourism sector are environmental damage due to irresponsible human activities and illegal levies. The priority strategy obtained in this study is to improve the quality and quantity of souvenirs and the provision of public transportation and tourist attractions that can be carried out by managers without damaging the sustainability of tourism objects to attract visitors who can increase income.

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Published
2022-11-06
How to Cite
Safuridar, S., Andiny, P., Salman, S., & Syakhfitri, A. N. (2022). Analysis Of Tourism Development Strategies In Increasing Locally-Generated Revenue Of Langsa City. Proceeding International Conference on Innovation in Science, Education, Health and Technology, 1(1), 149-161. Retrieved from http://pedirresearchinstitute.or.id/index.php/iciseht/article/view/195